About Us

Welcome to First Lite, an outdoor and hunting apparel brand focused on technical clothing designed for demanding backcountry environments. The brand is particularly known for its merino wool systems, camouflage patterns, and performance-oriented hunting apparel.

Our collections include merino wool base layers, hunting jackets, pants, vests, hoodies, shirts, gloves, hats, socks, packs, and accessories. First Lite combines natural merino wool with technical fabrics and purpose-built construction to provide adaptable layering systems for changing outdoor conditions.

The brand's apparel is designed around mobility, moisture management, temperature regulation, durability, and quiet performance. From lightweight base layers to insulated outerwear, First Lite offers layering options for different seasons and hunting environments.

Choose First Lite for merino wool hunting clothing, technical layers, camouflage apparel, hunting jackets, pants, packs, and outdoor accessories.